Raising Local Leaders’ Profiles to Drive Development

ArmeniaCorps recently hosted a Personal Branding workshops designed to help participants strengthen their leadership presence and amplify their community impact.

Led by Nvard Melkonyan, co-founder and chair of Spring PR-Company, the session provided practical tools for enhancing professional visibility and credibility—key skills for mobilizing support and advancing development initiatives.

In today’s digital landscape, a strong personal brand is more than a communication tool—it’s a catalyst for inspiring action, building trust, and driving sustainable, community-led change.

By investing in their own voice, ArmeniaCorps participants are now better positioned to lead with purpose, engage local stakeholders, and promote the values of collaboration, visibility, and empowerment central to both ABCD and the SDGs.